Showing posts from August, 2015

Six things Twitter can do to bring in new users

I was pretty disappointed today to read that Twitter's stock price has fallen below the 2013 IPO price, for the first time. I admit that I am once of those who don't really get Twitter, but the site has a robust base of users who engage regularly and seem to enjoy doing it. What will be crucial for Twitter, going ahead, is to build up a user base in the emerging smartphone/internet markets of SEA, South Asia and Africa. And here, the focus has to be on youth, who still remain the most active social media users.
Here are 5 things that I would do if I were Twitter, to open the doors to new users.
1) Drop the 140 character limit Last week, Twitter formally dropped the 140 character limit for Direct Messages, acknowledging that people trying to connect through the social media service might want to have a slightly lengthier conversation. I would look at relaxing the character limit on Tweets as well. Would that put off existing users? Maybe, maybe not, and the site can still continue…

My first 72 hours with Windows 10

The pop up comes on my laptop screen “It’s almost time for your update to Windows 1 hour” and I click to postpone it, as I have done the last 10 times I saw this message. I really want to upgrade from Windows 7 to the new and free version. It’s just that I am apprehensive about many things – what if the update does not go smooth? What if it takes too long? And above all else, will I like it, or will it suck like Windows 8 did?
As an owner of a one year old laptop running Windows 7, I am entitled to a free upgrade, but I have procrastinated for nearly a week.
Finally, 3 nights ago, I just gave up and gave the green signal. The decision was helped by the fact that I had inadvertently downloaded a malware which caused BSOD a couple of times before I managed to disinfect it, and I was feeling a little bored at the prospect of re-installing Win 7. I started the upgrade, then, as I was very tired, I went off to sleep. I woke up to a new sign-in screen.
I have updated or reloaded Operati…

No more writer's block : a DIY Content Creation guide

Today everyone realises the importance of blogging, publishing and sharing information as a means of personal branding. This is important if you are an entrepreneur or consultant with a service to offer, a professional who wants to command appeal in the job market, or a senior business leader projecting his/her expertise to potential clients. 
Everyone knows it is important, but few people do it! And I can understand why. For me, content creation is key to new business development, yet it is the first ball to drop when things get busy for me at work.
In this post, I aim to practically address some of the most common barriers to content creation, and offer DIY workarounds that can help tide over busy periods.
1) I don't have the time to write! This has to be the most common excuse I have heard, especially from senior people with experience, who can potentially share the most valuable content! I understand, but I don't think that this excuse holds. Here are some workarounds for it. A…

How Apple Care sucks as much as any other service experience.

Last week, I had an experience that few people have in their lives - A visit to an Apple service centre, with a dead iPhone. Not mine.  A close friend called me to help when his iPhone 6 did not switch on, after charging. As the phone was within warranty, we were entitled to free service or replacement. 
No Genius Bar in India. We went to the nearest Apple centre at F1 Info Solutions, Dadar (West). Contrary to my expectations, this was not an exclusive Apple franchise, and serviced Asus as well as Apple products. It was interesting to see the subtle caste system that exists in the service set up for the two brands.
The list of Apple Engineers was published with pictures and designations eg. Junior Apple Engineer, Customer Service in charge etc. Asus engineers had no such distinctions.
Apple had a designated customer service rep at reception who was clearly senior and better trained. She also had an iMac while the Asus service rep had a floating laptop that kept disappearing inside with a…

Don't really get Twitter? You're not alone.

Recently, my curiosity was piqued by this admission by the Twitter CFO that the social network has failed to gain a mass base. With 300 million active users, Twitter still reaches only early adopters and tech enthusiasts, according to Anthony Noto, and non-users are still left with the question, "why should I use Twitter?" No one asks why they should use Facebook - rather people feel compelled to give reasons why they do not use it.  When I posted this news item on my own Facebook page, I accompanied it with an admission of my own - that I do not use Twitter as extensively, or as well, as I use Facebook. I was surprised by the number of people who popped up and agreed that they never 'got' Twitter - including a couple of friends with hugely popular blogs. All of us are social media users, and a new medium should not be hard to master. Some of my own friends are expert twitterati, and are more than happy to explain to me how Twitter works and what I should be doing on…