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Showing posts from August, 2014

How to run your own Facebook Page - an entrepreneur's perspective : Part 3

This is the last post in my three-part series on How to run your own Facebook Page. In Part 1, I discussed the basic thinking and objective-setting that you need to do before you start. In Part 2, I discussed the nuts and bolts of execution and daily posts. The current post will discuss how to manage your page, monitor, and course correct.

1. Keep a reasonable response time and stick to it

It's obvious that you need to respond to all comments or questions within a reasonable time frame and I am sure that you will.  But take a call, depending on the nature of your business. what that time frame is. As a consultant, I do not want to give the impression I am on Facebook all the time. I do respond to business queries on LinkedIn instantly. However, if you are selling products or services then it does make sense to address queries immediately because customers have a deadline to buy or order, and may go elsewhere if you do not meet it. Whatever it is, figure out a time frame and stick to…

How to run your own Facebook Page : An entrepreneur's perspective - Part 2

In Part 1 of this series, I listed out the spadework that should be done before you launch your Facebook page - basic things like defining your objective, your target audience and your brand. Once this is done, the strategic foundation is laid for your FB page. It's not cast in stone and you can always go back and review it. The next step is to put the strategy into practice. This is where there can be many a slip between the cup and the lip. There is only one solution. Plan. Plan. And plan :) Every successful long term strategy, be it for weight loss or a Facebook page, requires long-range planning. So let me tell you, based on my own multiple slip ups, what exactly you need to plan.
1) Make a content strategy
This is the first step to translate your social media objective towards execution. Content strategy is a buzz word these days but it's not some black box. Practically, it can be as simple as a google doc where you expand on each objective you set initially - adding conten…

How to run your own Facebook page - an entrepreneur's perspective : Part 1

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As I posted on tumblr some time ago, entrepreneurship brings its own benefits. One of them is learning to do new things everyday. And one of my favorite new things is assuming the role of a page admin. I have been doing this job for our own Facebook company page and my blog page, and recently for a few others as well. In this series of posts,  I will share how to create, streamline and run a self administered Facebook page efficiently. And I have learnt from my mistakes, as well as from projects where I have been fortunate enough to work shoulder to shoulder with seasoned professionals. I will keep updating this series, as I learn more. 
Part 1 deals with the thinking that you need to do before you start a Facebook page.
1) Define your objective
This is an obvious one - but whether you run a blog page, company page or brand page, it's important to define why you are there and what you want to accomplish. The more specific you can be, the better.
My Facebook blog page exists not to dri…