Do Facebook Likes still mean anything?
Everyone is human and everyone loves to be liked. Even in social media, whether we admit it or not, we enjoy it when people like our posts. At the highest level, we equate it with being liked or popular in real life. At the most basic level it seems to show that people appreciate what we write or share. Some of us keep a count, some of us seem to be naturally more likeable and we classify some people as being all out to get likes. Since the early days of social media, the number of likes has also been the Holy Grail for brands and companies looking to build a fan following on Facebook. A power brand has to have millions of fans, and if it sees fit, it even spends to woo or buy them. But is it really a big deal whether you have a ton of likes? Has the meaning of a Facebook like gotten devalued over time? I have been pondering these questions from my personal experience as a Facebook user and a Page Manager for five very diverse pages. And I think that perhaps likes mean less