Showing posts from August, 2013

Nippon Car Security System for Maruti Cars - what to do in an emergency

Three years ago, I posted about an embarrassing incident when the central locking/ security alarm system of my car went kaput and the alarm went off continuously. When I look back, this has happened to me three times in three years. If you have a car security system installed, then it's useful to know what to do in case of emergency. Because the emergency involves a loudly wailing siren that goes off unpredictably every hour, neighbours whose sleep is disturbed and general stress for you. My advice in this post pertains only to Nippon, which is a Maruti Genuine Accessory installed by all Maruti dealers. 
1. Ask your dealer for the Nippon Service Center number for your city and enter it in your phone, you are going to need it one day. The Maruti helpline does not give the number for third party accessory providers, only the dealer will. 2. The number of 'beeps' of the car alarm will alert you to a problem When all is well, one beep = lock and two beeps = unlock Any other sound …

Don't just think digital strategy, think mobile strategy

The writing is on the wall - as a marketer, it's time to ask what is your mobile strategy, and more specifically, what is your smartphone strategy. India recently became the world's third largest smartphone market and simultaneously, in Europe and USA, there are strong trends that the high-end smartphone market is maturing, with flat or even declining sales.

The future lies in the emerging digital markets of Asia and Africa, and in the fast growing budget phone/ tablet category which is driving adoption in these markets. The power centre is shifting to our markets, with more developers, marketers, manufacturers and service providers turning their attention here. 

Just a few years ago, a brand's digital strategy required a website, a social media presence, and of course, online advertising. Only a few brands felt a need for mobile presence, let alone a strategy. Some categories, notably news channels, e-commerce sites and financial brands moved early to set up mobile apps. Ot…