Wednesday, November 24, 2010

Tablet manufacturers woo customers with discounts, bundled offers

India has been getting a spotlight on the mobile tablet front. Both Notion Ink's Adam tablet and the Olive Pad are Indian offerings in the poised-to-explode tablet market.

Now it appears that the manufacturers are keen to lure customers to purchase, through discounts and bundled offers.

Olive Telecom is offering the OlivePad at an special online price of Rs.22,990. Available only through the Olive Telecom site, the package includes free shipping with insurance and bundled leather case, 16 GB Memory Card, lifetime subscription to MapMyIndia for GPS and 6 months free subscription to Live TV through Zenga.

Samsung is opting for tie-ups with operators according to Connect India, offering bundled data plans in partnership with Aircel, Airtel, Vodafone, Reliance Mobile and Tata Docomo. The company is also offering free leather case, stereo bluetooth headset, a copy of the movie '3 Idiots' and pre-loaded GPS software from MapMyIndia.

If you want to enjoy 3G connectivity on your tablet though, the news is not so good. The Hindu Business Line reported recently that Airtel, Vodafone and Idea are in talks for collaboration to offer a pan-India 3G network to consumers, given that no single company has a pan India license. However, going by the data packages unveiled by Tata Docomo, the pricing looks to be steep, translating roughly to Re.1 per MB. Other operators are likely to keep prices high - they have to recover what  they paid for the spectrum in the 3G auctions! Unlimited plans are also not on the anvil, given the limited spectrum bandwith allocated to each operator.

So even if you buy that tablet, roaming high-speed data remains an expensive proposition. It still makes better sense to tout around a netbook or notebook with a datacard!